When you buy something online, you’re not just paying for it.
You’re also signing up for a relationship with the company that owns it.
In a recent report, independent business consultant Michael V. Sullivan and business interruption consultant Jason C. Ziegler took that relationship to its logical conclusion.
They examined over $1.4 billion in online purchases from 2010 to 2017, and discovered that more than 90 percent of them went to companies with no affiliation with them.
For some consumers, the purchase was so insignificant as to be invisible.
For others, it meant a trip to the grocery store, or the phone call to the airline.
They found that the majority of these purchases were made with a third party and had no financial relationship to the seller.
“Online, a consumer has a limited amount of time to make decisions about what to buy, and the time spent deciding between a number of competing offers is very limited,” said Sullivan.
Sullivan, a partner at consulting firm Veritas, says his research has found that “most people are paying about $150 for the item, and they’re making a decision as to which product to buy based on the information they get from their Internet purchase.”
For Sullivan, the data was not surprising.
He and Zieglin’s analysis of the data, which included a breakdown of the amount spent on online sales, revealed that only 5 percent of online purchases actually were for a product.
The remainder were for promotional offers, such as a coupon, or for the use of third-party apps.
When the customer spends less than the advertised price, it means they didn’t buy the item at all.
But in the case of those products, it also means they were not purchased with a genuine relationship with a company that is still actively working on the product.
It also means that when customers purchase an item on a third-parties website, the product may not be as secure as it is when it’s purchased on a brick-and-mortar store.
For the study, Sullivan and Zegler looked at purchases made in the months before and after the launch of the Amazon Echo Dot, the Google Home, the Amazon Kindle Fire, and a number other products.
Each of these products included a large number of online sales.
For example, the Echo Dot’s sales volume was $1,092,633 in the first six months after the product’s release, and it reached its peak during the first three months after its launch.
And the sales volume for the Kindle Fire was $2,973,988, according to the Amazon Alexa data.
The two researchers also looked at online sales for a number different products, including the iPhone X, a new iPhone 6 Plus, and even the Sony Walkman.
They compared the volume of purchases made with these products to sales made by third- party apps, and found that only 4 percent of all online purchases were actually for third- parties.
The remaining 85 percent were made for Amazon and Apple.
So while the Echo, Google Home and the Kindle are clearly more secure when compared to the hardware they were created for, the bulk of their online purchases are being made with third-partsies apps.
“The majority of purchases on the market today are actually third parties making purchases for Amazon or Apple, which is where most of the money is going,” said Ziegl.
“In terms of the actual security of those online purchases, there is no security to the majority.”
The takeaway The findings of this study are not surprising to anyone who follows the online payment space.
The companies that dominate it all have always been behind the curve when it comes to protecting customers.
When it comes time to shop, they often don’t want to see a customer pay more for something than the seller is charging them.
And when it boils down to whether or not to accept a credit card, most companies are not going to give you the option to do it, as long as you pay them the lowest possible price.
So when customers are making purchases online, it’s not surprising that many of them will opt for a third company over their own company.
Sullivan said that he and Ziggler are not necessarily surprised by the findings of the study.
“People have always had the expectation that third parties were the primary gatekeepers to online shopping,” he said.
“And when you look at the data over the past five years, there’s been a significant shift in the marketplace.
And what you have now is a marketplace where the majority is third parties.”
The authors of the report said they think the majority will change as consumers begin to realize the value of third parties in online shopping.
But for now, it is important to be aware of the risks and pitfalls that come with online shopping, they said.
Consumers should always be wary of the potential of third party apps.
Ziggl said he is concerned that many third- Party apps, such a social