New York-based freelance business consulting firm Samaritan Business Consulting (SBBC) is an expert in helping clients with fitness-related marketing and sales.
It was established in 2015 to provide services in the fitness industry, including helping clients develop and sell their fitness and lifestyle products and services.
The company has since grown to be one of the largest providers of fitness and wellness marketing consulting to companies in North America and Europe.
“We’re a global business and we believe in our client base,” said Kate Bostrom, VP of Marketing and Communications at SBBC.
“It’s our passion and it’s what we’re focused on.”
SBBC’s clients include: Fitness equipment manufacturer Fitocracy, fitness software provider Fitbit, fitness company FitnessOne and fitness clothing brand Nectar.
“Our core focus is on building relationships with our clients, who are looking to grow and create new business and clientships,” said Bostom.
The consulting firm’s main focus is helping clients establish and grow their business.
“In order to make it work, we’re going to have to get them to really take ownership of their product,” she said.
Bostoms clients include Fitocracy and Fitbit.
“The key thing for us is, we want to make sure we can get our clients to buy into the brand and to build their brand as well,” said Rona Danko, director of global marketing and digital communications for SBBC in an interview with CBC News.
SBBC also provides business and marketing consulting for the health-conscious business.
BOSTOM: Fitness is a great medium to be in, especially when you have a healthy lifestyle and good nutrition, said BOSTEMANN: The key thing is to make people comfortable with the products that they’re getting and the lifestyle that they are getting.
For example, we’ve had clients come to us and say they’re so excited about this product because it has an amazing workout-centric component, that’s something that we know is going to help their clients get their workouts on and be in the best shape of their lives,” said Dankos.
“They’re really excited about their product and what it can do for them and their clients.” “
I think our clients love having a trusted voice,” said Shelly Smith, director, client relations for SBDC in an email.
“They’re really excited about their product and what it can do for them and their clients.”
The company also has a focus on helping companies expand their fitness offerings.
“For a lot of businesses, the only way to really get traction is through the media,” said Smith.
“When you do the research, look at how the media is covering fitness, and really think about what you can do to create an environment where it’s easier to build a new product and grow your business.”
SBDC also offers a range of fitness-focused training programs for the fitness and health industry.
“One of the key things for us, is that we do training programs that are really about what it takes to be healthy and fit, and how we can be better at working with the health care professionals,” said Alyssa Meeks, director for SBVCs marketing and communications.
“To help our clients understand that, we do wellness programs that we think are going to really help them be better in their daily lives and to be healthier in general,” said Meeks.
BOTH BOSTERS: Our focus is really on building a strong relationship with our client to create that support and support them to take ownership and really take responsibility for their product, said DANKO: It’s really important for us to understand how the market works, what they’re looking for, and what their expectations are.
As we grow as a company, we also want to keep providing them with a great product, which we know works really well for them.”