Juventus, Lazio set to announce Juventus and Lazio joint venture

Juventus and Sassuolo are set to sign a joint venture for the commercialisation of the Juventus Football Club.

The agreement is subject to regulatory approval.

It is believed the partnership will see the establishment of a new sports marketing agency, which is expected to be the same as the one that has been created by the club’s former sporting director, Maurizio Di Francesco.

It has already been reported that the two companies will be working together on various sporting activities.